The sales function you haven't hired. We sharpen the ICP, build the pipeline, grow your existing accounts and lead the negotiation of complex sales — together with you.
The useful moments are the ones where we contradict you. The deal you think is safe. The sponsor you assume has influence. The approval nobody has started. Agreement is available everywhere else.
You can name ten industries that could buy. That is the problem, not the pipeline. We pick one, write down why, and defend the choice.
A number that sounds right to a founder is not a number that survives procurement, IT and a CFO in the same room. We build the version that does.
We do not replace you in front of customers. We make sure you are no longer the only one who can be there.
These are not phases with a finish line. They run in parallel, and they compound.
A sales process written down and agreed: what a stage means, what has to be true to move, who owns what. Then a CRM chosen against your requirements rather than a feature list — and kept honest.
One segment, defined and defended. The list built account by account — named people, direct numbers, a specific reason to call. Outbound runs on a standing rhythm, phone first.
The part most stop before. We are on your named opportunities from first call to signature — preparing the conversation, in it, and writing down what actually changed.
A standing sales meeting your team plans around. Decisions recorded with an owner and a date. Overdue accounts made visible. Cadence is what makes the other three compound instead of decay.
Your product, your traction, your pipeline as it stands today. We tell you whether we can help and where we would start. If the answer is no, you get it on the call rather than in a follow-up email.
Segment, positioning, sales process, CRM. At the end you own a working system and a named pipeline. This stage stands on its own.
All four loops running. The system stays current, the pipeline stays fed, and we are on your deals through to signature. Committed for a defined period, with a review gate part-way through rather than at the end.
You are excellent at what you build. Selling it is a different discipline, and you should not have to acquire it while also running the company.
Every deal runs through you. That is not a sales process, it is a bottleneck with your name on it.
You have paying customers and cannot fully explain why they bought. We turn that signal into something repeatable.
Your fastest revenue is often already a customer. Nobody owns the conversation, so it never happens.
Tell us where you are and where you want to go. You get a reply within 48 hours — a yes, a no, or the one question we need answered first.